The Relevance of Time
First – the Forward… Do you work in marketing field? Maybe I should ask… Do you have client or customer contact? Do you want people to buy from you? Do you want your business to grow, whether it is...
View ArticleLook For Your Marketing Kill Switch
I remember pulling out of the dock that first day. It was an early summer day. The sun washed across my face and the wind brushed through my hair. This was going to be an awesome day. You see, it was...
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Obama: No More Saturday Mail Delivery
In President Obama’s 2013 Budget, he is proposing a postal rate increase and ending Saturday Delivery. Ending Saturday Delivery is not a bad thing in my humble opinion. I have long said, as we speak...
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Could Apple Lose the iPad Name?
Last week in a California Court, a Chinese company Proview Electronics, files a suit against Apple for naming rights of the iPad. It seems a “special purpose entity” called IP Application Development,...
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Making SMS Texting Work!
So SMS Texting is often spoken on in the marketing space. But how do you make it work for you, or can it work for you might be a better question. I always love when someone tells me “It doesn’t work!”...
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Thinking Outside-The-Box… uhm… who’s box?
I have always loved that expression. Thinking outside-the-box is what we live for in marketing. You see, I hate that box. I do my best to kick it on its side and let it spill all over, jump up and...
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Nearly half of American Adults Own a Smart Phone
For those non-believers in the mobile marketing arena. That would be those who still think it isn’t necessary to consider a mobile marketing strategy because it doesn’t affect them yet, or that there...
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Happy 50th Birthday ZIP Code!
Did you know that July 1 2013 marks the 50th anniversary since the USPS started using Zip codes? Originally called the Zone Improvement Plan (thus the ZIP) where it broke the country in sections...
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PRC Approved 4.3% Exigent Rate Increase – Merry Christmas!
The Grinch That Stole The Marketers Christmas… Get your Forever Stamps while you can! While most of us were nestled all snug in our wee little beds while visions of a couple days off danced in our...
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Email Marketing Tip: How do I stay connected? I’m really busy!
Join the club. Aren’t we all busy? One of the coolest things about emails marketing tools today, is that you can connect and engage with your audience over a period of months without ever clicking...
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Rosemary Bussert 1923-2015
It is with great sadness that we must let you know that Rosemary Bussert the Founder and President of our company has passed away. She fought the good fight, but finally lost her battle on September...
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